Benchmarking

I'm currently working on some Benchmarks for some major industries, which is very interesting work. However, it often presents a problem with the definition of performance indicators, such as conversion rates, unique visitors, online sales and so on. Having been responsible for providing data to a particular benchmarking company in a previous role, it is clear that the data can often be under or over stated.

I'm therefore looking at consolidating and producing a set definition for each of the KPIs in consideration. This will allow the data to be compared effectively, as opposed to the data being provided based on the definitions used by the company in question.

I feel the potential for a wiki-webanalytics!